If you’ve been trying to get a customer to spend more time on your website, a message bot may be just what you need. Not only will it help you with menu selections, but a message bot can also take care of ordering pizza, booking tables, scouting menus, and giving directions. If you want to use a message bot to improve your customer service, read on to learn how to build one. Then, you can start building one in no time!
Build a conversational SMS bot
To build a conversational SMS bot, you first need to create an API that can send and receive SMS messages. The API translates these messages into HTTP requests. Often, it also encrypts them. Next, you need to develop a chat script that contains precise responses to questions your customers are likely to ask. To make the most of this API, you should familiarize yourself with the most common questions and answers for each type of message.
The most common platform for conversational SMS bot development is the chatbot platform. A chatbot platform provides a self-service interface for creating a chatbot. While this can be useful for simple campaigns, it’s not so easy to scale it. You’ll need to commission custom development for additional integrations, which will incur extra costs. Be sure to verify the platform’s functionality before launching your chatbot.
Another advantage of conversational SMS is the fact that it eliminates the need for customer support agents to wait on hold. By analyzing the messages sent by customers, the AI system can quickly route the customer to the best solution. Moreover, it can be added to existing web applications for fast notifications. The benefits of using conversational SMS chatbots are huge, from bringing customers back to your website to collecting feedback and data to sending personalized offers.
Another reason why marketers are incorporating conversational SMS bots into their campaigns is that they are a high-engagement channel. In fact, 90% of SMS messages are opened within three minutes. What’s more, no experience is necessary to build a conversational SMS bot. If you’re not comfortable with coding, you can use a platform like Botnation to create your own SMS chatbot. If you’re not familiar with bots, check out this guide for beginners.
As the name suggests, SMS chatbots are like human-like bots, but instead of speaking, they respond with text messages. This is great for many reasons, but perhaps the biggest reason for businesses to build a conversational SMS bot is the increased customer engagement it creates. It increases brand loyalty and revenue. SMS chatbots are easy to create and can be integrated into a variety of services, such as websites, SMS messages, and popular applications.
Add a lead score feature
In your Messenger bot, you can add a lead score feature to distinguish your prospects from other subscribers. By using this feature, you can determine whether your leads are likely to convert into customers. By weighing various characteristics, you can determine what signals are most likely to result in a purchase. As the user engages with your bot, their score will rise. You can use this score to gauge the quality of your prospects.
You can create Lead Score Rules and set specific score thresholds for certain actions. For instance, a contact that schedules an event will not receive more points if they later cancel. For this, you can add a rule to give additional points to contacts that do attend the event. This way, your messages will reflect engagement and conversion rates. And if you want to get more leads, you can use different rules for different actions.
If you want to use different scoring formulas for different clients, you can make use of multiple score sheets. These are helpful for scaling the scoring model. With multiple score sheets, you can create separate scoring formulas for different teams, regions, products, and even different marketing efforts. Once you set up multiple score sheets, you can customize the scores for different customers or leads, and use them separately. It’s important to set up rules and variables for each type of user.
You can assign a specific value to every action your leads perform. Leads can earn points based on actions, such as opening an email or visiting a website. With this, you can determine which leads are more likely to convert into customers. You can set your own Lead Threshold by customizing your lead scoring matrix. In this way, you can create an automated campaign that is targeted to your specific audience.
The lead score feature can be integrated with the messaging platform chatfuel. The plugin will automatically create a new user attribute called leadscore_chatfuel. Once you have set the value, you can save your changes. Then, you can see a green Saved icon next to the Messenger bot name. The next time you want to add lead scoring to your messaging bot, you can use the chatbot builder and chatfuel.
Create a follow-up path
There are a few ways to create a follow-up path for your message bot. You can add a follow-up path based on the use case of your bot. Depending on the type of interaction you want to have, you can add a custom intent to the composer. The composer is located in the preview window. Once you’ve built the welcome path and the follow-up path, you can add a bot path before suggestions or before the user can enter their email address.
Creating a follow-up path is easy, too. You just need to add a few nodes to your conversation. You can choose a trigger phrase and add punctuation. Keep the phrases short and simple. If you’re sending the bot to a physical store, for example, you can choose to send the user to a topic with information about the hours of operation. You can also add other nodes under the subtopic. Once the user has finished reading the subtopic, the bot will return to the original topic. The nodes will be followed by the bot.
Add a Q&A trigger
You can add a Q&A trigger to your message bot to answer the most common questions. These questions are the most common, but not the only ones. This trigger is especially useful when your message bot is designed for live chat. You can set up your bot to reply to your messages in real time, and this will give your users the opportunity to ask questions and receive instant answers to their queries. There are a few steps to follow when adding a Q&A trigger to your bot.
You can add a Q&A trigger to your message bot using a data source. Data source files typically have the categories of questions. You can fill in these fields using the data source file. You should also add a hierarchy to your categories. You can use forward slashes in the data source file. When your message is sent to the bot, the question and answer pairs will display in the chat window.
To test your bot, create a CSV file with the questions you want your message bot to answer. This is a list of canonical questions that you want to answer. Each row contains a language tag, question, and a match-1, match-2, or match-3 criteria. This will let your bot know which question is most common for your target audience. You can assign different responses to each question.
Next, you should add a new Q&A node to your message bot. Then, enter a question phrase into the text box. You can then choose what response your bot should provide. You can use options and Identify lists to determine which answer your bot should respond to. For example, if the question is asked from multiple users, you can add a multiple-choice button. A user can then type their response.
Lastly, you can add a search field to your message bot. This field will allow visitors to search the Q&A knowledge base for answers to their questions. You can also add a preliminary chat bubble before the search field. By doing so, your bot chat window will be occupied with the search field functionality. Then, you can customize the questions you want to answer and test them individually. Once you’ve added the Q&A field to your message bot, make sure you add a keyword or two for the search query.